Digital Marketing Specialist
Marshall Security is looking for a creative and tech-savvy Digital Marketing Specialist to drive our online presence. If you’re passionate about digital marketing, lead generation, and trend-spotting, this role is for you!
What you’ll do:
We are looking for an experienced and passionate Paid Social Media Specialist to join our Durban based team! This involves building out a cohesive plan that suits overarching company goals, strategising tactics to achieve those goals, and generally exploring, testing, and optimising different social media channels to suit a brand’s audience.
Social Media Management
- Develop & execute content strategies across platforms.
- Engage with followers & monitor trends.
Paid Advertising & Analytics
- Manage Facebook & Google Ads with performance tracking.
- Optimise ad spend for lead quality & high ROI.
Content Creation & Trend Spotting
- Develop memes, short videos, and graphics.
- Stay on top of social media trends to maximise engagement.
Lead Optimisation & Reporting
- Work closely with the sales lead admin to improve conversions.
- Provide detailed performance reports on marketing campaigns.
Collaboration
- Work alongside event planners & videographers.
Assist with press releases & urgent community updates.
What you need to know:
Campaign Reporting
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Setting up, managing and reporting on social ads
- Scheduling of all social media posts for all clients, as directed by Marketing Manager
- Monitoring of all social media platforms for all clients, responding to simple enquiries and escalating complex enquiries to Marketing Manager
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
- Plan, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
Qualifications & Experience
- Stay up to date with the latest social media best practices and technologies
- Set up and optimise company pages within each platform to increase the visibility of the company’s social content
- Capture and analyse the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Bachelor’s Degree, preferably in Marketing. Not a requirement but advantageous.
- Experience in running top social platform ads (Facebook Ads, Instagram Ads, LinkedIn Ads campaigns etc)
- Industry experience, plus agency experience is advantageous
- 2-5 years of comprehensive social media experience
- Passionate about social media outlets and the role it plays in connecting business and people
Who you are:
Your Personality & Work Ethic
- The ideal candidate must care about delivering excellent customer service to our clients and be passionate about ensuring that their campaigns are working at optimal efficiency.
- The nature of our company is highly collaborative so you must be able to work as part of a team.
- You must be self motivated and eager to learn and grow in your role. You’ll need excellent communication skills and the ability to handle the unexpected.
Required Experience & Skills
- 1-2 years experience in social media/digital marketing.
- Experience with Facebook Ads, Google Ads & Analytics.
- Strong copywriting & visual content skills.
- Ability to track & optimise CPC, CPM, CTR, ROAS.
- Comfortable working in fast-paced environments.
Preferred Certifications
📌 Bonus (Nice-to-Have Certifications):
✅Meta Blueprint Certification
✅Google Ads Certification
Work Environment & Culture
Location: Durban North Office-Based (With Event Travel)
Work Culture:
“We’re positioning our marketing team as the ‘Nando’s of the security world’—bold, creative, and always pushing boundaries!”
Hours: Security never sleeps—weekend & after-hours availability required.
Growth: Room to expand skills & career opportunities as Marshall Security grows.
Ready to Apply?
